Performance & Measurement Optimising CAC Reducing CPA Scaling Reach Lifting Consideration Improving Engagement Tracking KPIs Monitoring Pacing Reallocating Budgets Tightening Frequency Refreshing Audiences Targeting & Audience Building Lookalikes Refining Targeting Layering Audiences Excluding Wastage Testing Cohorts Creative & Cross-Functional Aligning Creatives Translating Briefs Sharpening Messaging Resolving Blockers Reviewing Execution
👋 Hi, I'm

# Saumya
Srivastava

I plan where your ads go — and make sure people actually see them. 12 years of turning big media budgets into even bigger brand moments.

0 Crore+ Managed
0 Years Deep
0 Team Strong
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🎯 Media Planner
🚀 AVP @ Dentsu

## Brands I've Had the Pleasure of Spending Money For

Some recognizable names, some seriously fun campaigns.

↓

## What I Do

I lead integrated media planning across offline and digital, translating business objectives into channel strategy, investment direction, and execution frameworks. I work closely with creative, influencer, outdoor, and print and digital planning teams to run clear, accountable client conversations and drive consistent delivery.

### 🎯 Integrated Planning

Print, OOH, digital, influencer, and retail strategies unified under one strategic umbrella.

### 📊 Audience Insights

Deep audience planning and insight-led strategy using GWI, Comscore, and Similarweb to make smarter media choices.

### 🚀 Platform Leadership

Execution leadership across Meta, Google, and major ad ecosystems with proven performance rigor.

Career Arc

## Built through intention,
not accident.

Each move was a deliberate bet — on bigger budgets, harder categories, and more strategic altitude. Scroll to trace the progression.

01
2014 — Early Career

### The Execution Foundation

Started by trying different parts of marketing to understand what resonated. Moved into affiliate marketing where delivery discipline, optimization habits, and performance rigor were built from the ground up. Every conversion mattered. Every click was accountable.

- Performance Marketing
- Affiliate Systems
- Conversion Discipline

02
2019 — Crayons Communications

### The Planning Spark

Increasingly drawn to media planning because it sits closer to business decisions and strategy. Made the deliberate shift from tactical execution into strategic planning — using audience insight and channel behavior to shape sharper campaign architecture.

- Media Planning
- Audience Strategy
- Campaign Architecture

03
2021 — OMD (Omnicom Media Group)

### Scaling Into Complexity

Moved to OMD to work on bigger budgets and sharpen thinking on scale and complexity. Handled HP and Vivo — connecting planning, buying, and reporting into one coherent performance framework at high-stakes budget levels.

- Consumer Tech
- Budget Orchestration
- Cross-Channel Planning

04
2023 — Dentsu / iProspect

### Broadening the Portfolio

Deliberately broadened category exposure by taking on Suzuki two-wheelers, followed by Dabur, and then Eli Lilly. Full-funnel planning with platform fluency across FMCG, pharma, and automotive — operating across teams, channels, and annual business cycles.

- FMCG
- Pharma
- Two-Wheelers
- Full-Funnel Strategy

05
2024 — Dentsu International

### Senior Business Director

Elevated to Senior Business Director — digital planning across major accounts. Sharpening the integration of insight, strategy, and execution into a single delivery system. Recognized with Dentsu Team and Employee of the Quarter awards.

Team of the Quarter Employee of the Quarter

- Digital Strategy
- Client Leadership
- Delivery Excellence

Now
2025 — Present

### Associate Vice President, Integrated Planning

Leading integrated planning across offline and digital. Supporting India launch and ongoing integrated campaigns across print, OOH, digital, influencer, and retail. Managing a 10-person team across planning, platform, and ad operations. Today the value is in synthesis — turning business context into channel intelligence, team clarity, and measurable growth.

- Integrated Planning
- Team Leadership
- Multi-Brand Stewardship
- Offline + Digital

## Recognition

🏆

Dentsu Team of the Quarter

⭐

Dentsu Employee of the Quarter

## Beyond the Resume

I'm obsessed with how media decisions translate to real business outcomes. It's why I spend time understanding audience behavior, platform economics, and channel dynamics—not just as an exercise, but as the foundation for strategy that actually moves the needle.

When I'm not planning campaigns, you'll find me exploring new markets, diving into data trends, or thinking about how digital and offline can play smarter together.

### Core Skills

Integrated Planning Audience Strategy Digital Planning Team Leadership Media Strategy

### Tools & Platforms

GWI Comscore Similarweb Meta Ads Google Ads

### Languages

English (Fluent) Hindi (Fluent) Chinese (Intermediate)

## Let's Connect

Whether you're exploring media strategy, building integrated campaigns, or just want to chat about marketing—I'm always open to conversations.

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